marketing | Minter Dial

What’s the difference between PR and Marketing?

by Minter Dial | Mar 3, 2011 | Social Media

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...

Kick butt ad, literally

by Minter Dial | Feb 24, 2011 | Marketing

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

Marketing in 2012 – a window into the future

by Minter Dial | Feb 14, 2011 | Social Media

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

Professional, Personal and Private – Getting your brand’s privacy settings right

by Minter Dial | Jan 24, 2011 | Branding, Social Media

Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...

CRM ought to mean Conversation that’s Relevant and Meaningful

by Minter Dial | Jan 14, 2011 | Social Media

The mystery of CRM CRM: who dunnit? Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from...