marketing | Minter Dial

Kick butt ad, literally

by Minter Dial | Feb 24, 2011 | Marketing

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

Marketing in 2012 – a window into the future

by Minter Dial | Feb 14, 2011 | Social Media

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

Professional, Personal and Private – Getting your brand’s privacy settings right

by Minter Dial | Jan 24, 2011 | Branding, Social Media

Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...

CRM ought to mean Conversation that’s Relevant and Meaningful

by Minter Dial | Jan 14, 2011 | Social Media

The mystery of CRM CRM: who dunnit? Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from...

Should Brand Marketers be Benevolent Dictators?

by Minter Dial | Jan 7, 2011 | Marketing

Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...