by Minter Dial | Jan 7, 2011 | Marketing
Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...
by Minter Dial | Dec 28, 2010 | Minter Dialogue, Podcast, Social Media
Jonathan Salem Baskin Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding...
by Minter Dial | Dec 26, 2010 | Social Media
Year-end 2011 Retrospective A 2011 retrospective It is Boxing Day, 2011… aka December 26th. I write this post as I have been asked to write a little recap of the year that has just passed. Oh, and what a year it has been, I hear you say. A...
by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...