by Minter Dial | Aug 14, 2009 | Marketing, Travel
Raù, a trendy ‘Mediterranean’ restaurant in the heart of Naples, boasts a fairly novel concept: “Emotional Food.” While we did not get a chance to try the place and experience the food, I was struck by how ‘on trend’ the concept was...
by Minter Dial | Aug 8, 2009 | Marketing
A long line formed outside Ladurée, rue Royale, Paris I have long worked right next to the Ladurée, the famed French patisserie, on rue Royale, the site of the company’s very first store at its founding in 1862. If there is one place which incarnates Paris in...
by Minter Dial | Aug 7, 2009 | Marketing
While Prada renovates its flagship store on rue Faubourg St Honoré, they have created a temporary storefront at 92 rue Faubourg St Honoré, Paris 75008, (previously it was the chic Ariane Dandois art gallery, pictured right courtesy of Google Maps). Even if this is...
by Minter Dial | Aug 7, 2009 | Marketing
Notice any similarities? Looking up at this message board at CDG airport the other day, I could not help but notice the similarity in the logos of Copa Airlines and Continental Airlines. Dating back to a 1998 strategic alliance between these two companies (about which...
by Minter Dial | Jul 23, 2009 | Marketing
There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a...