by Minter Dial | Aug 7, 2009 | Marketing
Notice any similarities? Looking up at this message board at CDG airport the other day, I could not help but notice the similarity in the logos of Copa Airlines and Continental Airlines. Dating back to a 1998 strategic alliance between these two companies (about which...
by Minter Dial | Jul 23, 2009 | Marketing
There are a number of marketing concepts which capture the consumer with a proprietary and branded system that requires regular replenishment of equally proprietary and costly refills. There are two “handcuff” systems with which I am confronted on a...
by Minter Dial | May 31, 2009 | Marketing
If you think you are getting state-of-the-art in personalized service when Starbucks can offer you a selection with up to 19,000 different varieties, try this one out for size. Mike Keen, who runs a small barista (coffee shop), called Studio 6 Coffee House, in Denver,...
by Minter Dial | May 12, 2009 | Business, Marketing
The Economist ran a special report (March 14, 2009) on Entrepreneurialism and there were several interesting and important points that I felt like writing about. The 16-page report discusses the state of entrepreneurship around the world. In some regards, the report...
by Minter Dial | May 8, 2009 | Marketing
So, even if I think I have a wide range of musical tastes, I am clearly not fully up to date. I have come finally “got” the phenomenon of Human Beatboxing. And there I was, thinking that this was some violent sport. If you have not seen...