The mantra of Connection

After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing:  http://www.connectedmarketing.org/surveys/.  Connection is...

The name game

Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of...

Ipod – old fashioned marketing

I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...

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