by Minter Dial | Aug 7, 2007 | Marketing
Here’s an example of on-line learning, from Slate. There are only 12 kinds of ads. I thought this slide show by Seth Stevenson, revisting Donald Gunn’s 1978 theory about there being only 12 kinds of [master] ads possible, was a great little exercise. It...
by Minter Dial | Aug 6, 2007 | Marketing
Courtesy of Opinionated Marketers, found this posting about 15 ads with unfortunate location. The naughty ones tends to win out over the morbid, in my opinion. There are location (real estate) and timing (jokes) mantras that come to mind.
by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
by Minter Dial | Jul 16, 2007 | Branding, Politics
We are in the midst of a number of important changeovers in governments around the world. My home country, France, has not only changed government, but seems to be giving France a JFK-esque-1st-100-days-run-for-your-money changeover. Sarkozy is giving true meaning to...
by Minter Dial | Jun 14, 2007 | Travel
Got to love these ads by the French national train company SNCF. They have a web-based travel agency voyages-SNCF that is advertising travel (needing air) to certain worldwide destinations based on the names of certain French villages. The campaign first appeared last...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
