by Minter Dial | Aug 14, 2017 | Futureproof, Meaningfulness
Post financial crisis, a new set of global expectations have emerged – that brands and business are not just responsible, but meaningful too. What does that mean? That a new generation are holding organisations to account for their authenticity, transparency, and...
by Minter Dial | Jul 23, 2017 | Futureproof, Minter Dialogue, Podcast
Minter Dialogue with Caleb StorkeyCaleb Storkey is co-author with me of our upcoming book, Futureproof, How to get your business ready for the next disruption. In this preview chat, we discuss what are the key points and learnings we’ve had so far. In...
by Minter Dial | Apr 14, 2017 | Marketing
I attended a delightful breakfast session, at Hay Hill Mayfair hosted by LikeMinds’ Drew Ellis, featuring Giles English, co-founder of the British luxury watch brand, Bremont. Started in 2002, the mission of the company is to bring back high-end watchmaking to...
by Minter Dial | Jul 16, 2016 | Leadership, Meaningfulness
It is with these repeated horrific events, like the latest terror attack in Nice, that I hope we are going to have ONE long-term positive effect: To encourage us to do (more) things that are #MEANINGFUL Share on X. In the face of such wanton barbarity, there is an...
by Minter Dial | Apr 26, 2016 | Leadership, Meaningfulness
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
