by Minter Dial | Jan 7, 2016 | Business
In the beauty business — just as in any FMCG sector, be it food, fashion, household care or appliances — there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a...
by Minter Dial | Jun 29, 2014 | Social Media
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...
by Minter Dial | Jan 23, 2011 | Social Media
For all you guys out there, you should take a look at the new ManoftheHouse site [now defunct], launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. As...
by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
How to tag someone on LinkedIn if their name doesn’t come up?
