Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to be the...
Minter Dialogue with Seth Godin Seth Godin is a best-selling author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes....
Minter Dialogue with Marissa Feinberg Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it’s about aligning your WHY with your marketing, PR, brand and digital...
The good news seems to be that there is more and more talk about brands needing or having purpose. And I fully believe purpose is a profound force — more than having a great product — in creating long-term value. Yet, the bad news is that, even if many people and...
Minter Dialogue with Julian Hay Julian Hay is founder and CEO of iMedia Group, which covers iMedia, iMediaSport as well as some other interesting initiatives including The Wondr Academy and Wondrlust. Julian has embedded in everything he does his WHY. It’s...
How to tag someone on LinkedIn if their name doesn’t come up?
