by Minter Dial | Mar 29, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm, based in Helsinki, Finland. Idean works with the world’s leading companies, helping them to create long-lasting relationships with their customers,...
by Minter Dial | Dec 23, 2014 | Branding
This MasterCard MasterPass full page ad below was on the back of Section A of the Wall Street Journal (US edition) this past Saturday. It’s the express line online It really caught my attention for a number of reasons, not least of which is because it features a...
by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Nov 2, 2012 | Marketing
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter &...
