by Minter Dial | Jul 18, 2011 | Social Media
The evolution of [digital] marketingDespite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy...
by Minter Dial | Jul 15, 2011 | Infographics, Social Media
Let’s get visual.ly This week’s interesting site*, Visual.ly, is an aggregator of infographics, a whole new “industry,” that has exploded onto the scenes, and a reflection on our times. In a world where we are swamped with information and...
by Minter Dial | Jul 8, 2011 | Social Media
Social Media is for real, if… Succeeding in a social media strategy is a complex affair because you need to pit the temptation of short term gain against the long term build. But, here are, what I believe to be, the three golden tips. How to win at the...
by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 6, 2011 | Social Media
Getting social must be a company-wide projectAs companies scramble to identify or hire community managers, I often wonder about the criteria that are being drawn up. There is still much confusion on the role of the community manager. More...