by Minter Dial | Jul 8, 2011 | Social Media
Social Media is for real, if… Succeeding in a social media strategy is a complex affair because you need to pit the temptation of short term gain against the long term build. But, here are, what I believe to be, the three golden tips. How to win at the...
by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 6, 2011 | Social Media
Getting social must be a company-wide projectAs companies scramble to identify or hire community managers, I often wonder about the criteria that are being drawn up. There is still much confusion on the role of the community manager. More...
by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
by Minter Dial | Jul 4, 2011 | Social Media
Another G+ Social Network? By now you have probably heard about Google’s competitive offer to Facebook: Google+ (you can visit my profile here). So, you would be excused for thinking that the latest launch of the G+ Social Network also belongs to Google....