Shotgun or Social Marketing?

The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited.  Marketing managers are frenetically meeting agencies.  HR is...

Empire Avenue – Social Gaming with a Purpose

Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire Avenue, in the...

Twitter in China? Weibo is the Way to Go

Homegrown Chinese micro-blogging all the rage Pursuing the Twitter “Character” theme of last week, I thought I’d do a little recap of what I found out about Twitter in China.  [I also wrote about the Twitter situation in Japan.] First, the...

Twitter All About Character(s) – part 2

How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has.  What is a character? In short, I’d say it’s a type of personality.  The dictionary definition says that...

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