by Minter Dial | Apr 18, 2019 | Branding, Responsibility, Social Media
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
by Minter Dial | Mar 26, 2019 | Marketing
If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
by Minter Dial | Oct 14, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Joshua March Joshua March is founder and CEO of Conversocial, a leading social customer service solution, used by some of the world’s biggest brands. Joshua is an expert in social media and customer service and earlier this year released his...
by Minter Dial | Jun 12, 2018 | Branding, Cyber Security, Internet of Things, New Tech
What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at...
by Minter Dial | Apr 15, 2018 | Minter Dialogue, Podcast, Social Media
Minter Dialogue with Neal Schaffer Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with...
