It’s rather amazing how frequently the words “fake” and “authentic” appear in published articles or are mentioned in talks about our digitally infused world. Ironically, though, these two words seem rarely to be mentioned in the same...
In March 2011, I wrote a piece about the vortex of the 37th year. At the time of writing it, I was 46 years old and was reflecting back on my critical 37th year. I was 37 in 2001, running the professional haircare brand, Redken 5th Ave NYC, worldwide, part of the...
As part of a speech, my pal and fellow speaker, Andrew Grill, came up with six questions designed to evaluate one’s digital curiosity and posted it on Linkedin. Obviously this was part audience participation, part shock value. In any event, check out...
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...