by Minter Dial | Feb 14, 2011 | Social Media
The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...
by Minter Dial | Feb 11, 2011 | Social Media
As my friend, Alan Stevens, in the UK, says, lots of companies now have Facebook pages. But, you would have thought it was asocial media / digital strategy. With customary British humo(u)r, Alan points out that [for some businesses] “there’s always...
by Minter Dial | Feb 8, 2011 | Social Media
If Facebook has gained 20 million users in France, there are still some people in France who are recalcitrant users, wary of the platform and feel more or less forced to join (6 reasons why not to join!). But, to paraphrase Joel de Rosnay, France is not rear guard; it...
by Minter Dial | Jan 29, 2011 | Social Media
The future of networked communications? It took a while, but Facebook Messages was just activated on my account. If you are not aware, Facebook launched late last year what it calls the “Modern Messaging System,” (MMS) a centralizing interface that...
by Minter Dial | Jan 24, 2011 | Branding, Social Media
Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...