by Minter Dial | Mar 15, 2015 | Minter Dialogue, Retail
Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about retail trends,...
by Minter Dial | Mar 4, 2014 | New Tech
SEO – search engine optimization – continues to be a central tenet of website strategies. However, it tends to be a moving feast and opinions on how best to do SEO vary as much as the weather. As long as search continues to be a dominant route to...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Nov 30, 2011 | Social Media
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for...
by Minter Dial | Feb 2, 2010 | Social Media
I am often asked what makes a social media strategy work or fail for a company or brand? What makes a social media campaign succeed is quite a vast topic. For this post, I thought I might address what I consider to be the four main causes of failure which can...