Don’t you agree that these are exhilarating times? So many of the major companies I work with are in the throes of major upheaval. Change is everywhere. Digital transformation programmes are in action all over the place. But are businesses transforming...
I am regularly asked by people in large organizations whether I know of “great” digital talent for hire. The wish list usually includes a series of competencies as well as proven accomplishments.I need someone really good to help drive the digital...
In an intense discussion I had with Roy Vella, an expert in mobile, we looked at the keys to successful design. Specifically, we started by talking about the challenges in designing the customer experience. We then went on to explore the issue of design creation,...
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do...