by Minter Dial | Nov 11, 2018 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Marty Neumeier Marty Neumeier is a best-selling author, having published such venerable books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is Scramble, How agile strategy can build epic brands in record time. In this...
by Minter Dial | Aug 16, 2016 | Marketing
As executives at brands continue to struggle to find the “golden route” to victory, there are those who have the right mindset and those who (wrongly) exhibit what one might call “Trump Card Marketing.” What does this entail? At its core, trump...
