Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...
User experience and design thinking is all the rage these days. Yet, I am aghast at how often the design of toilets (aka bathrooms or loos) is regularly overlooked. Sure, there may be stylish or trendy wash basins; but they all too often forget the practical aspects....
Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this...
Minter Dialogue Episode #187 This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience...
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...