by Minter Dial | Dec 11, 2014 | Branding
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...
by Minter Dial | Nov 26, 2014 | New Tech
From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this. Why is the user experience so poor? Trying to please all people The underlying architecture is out-dated The navigation is...
by Minter Dial | Nov 24, 2014 | Leadership
There are a lot of misconceptions about “digital” that certainly make executing a digital transformation programme feel rather titanesque. It doesn’t help that far too many executives have clung on to old communication habits. Some executives can be...
by Minter Dial | Nov 19, 2014 | Retail
I was in the Galeries Lafayette, in Paris, last week to find a specific Christmas present for my wife and felt decidedly disoriented as I walked in. Happily, there was a map on the wall with, as a bonus, a geolocation app, specifically for the Boulevard Haussmann...
by Minter Dial | Oct 20, 2014 | New Tech
So, have you yet held an iPhone 6 Plus in your hand? Between #bendgate* (BTW you shouldn’t put it in your back pocket anyway because it can easily be swiped from there, just like your wallet) and initial challenges with iOS8, the iPhone 6 and its big...