by Minter Dial | Nov 9, 2022 | Social Media
A couple of weeks before I was due to head up to Manchester to speak at the CIPD Annual Conference, I scrolled through my LinkedIn network to see who was in the area with whom I might be able to meet up. I found two first-degree connections. So, I reached out to both....
by Minter Dial | Jul 17, 2018 | Branding, Marketing
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
by Minter Dial | Mar 15, 2016 | Branding
The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal balance by continent (and I was ideally...
by Minter Dial | Jul 8, 2014 | Marketing
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight...
