Odile Roujol, Orange France - the myndset digital strategyMinter Dialogue Episode #119 —

  This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. This is Odile’s second time on the show; last time it was when she was SVP of Brand and Communications at Orange. In this podcast, Odile and I discuss the importance of digital in Orange’s strategy, the need and opportunity as a top executive to embrace digital, the challenges of customer centricity with an omnichannel customer. Of course, as Chief Data Officer, we also chat with Odile about the importance of data, how to collect and use it, managing privacy and opt in. For Odile, it’s more about data intelligence than “big data.”
Think Big, Start Small, Scale Fast” – Odile Roujol, Chief Data Officer, Orange France {Tweet this!}
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.  

To connect with Odile Roujol:

References made during the podcast:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!  

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