by Minter Dial | Oct 6, 2021 | Marketing
When you’re running a business, it’s always painful to see a client leave. For starters, you know you’re going to have to replace the lost revenue. And getting new business is expensive. More significantly, when it’s a long-term client,...
by Minter Dial | May 20, 2020 | Artificial Intelligence (AI), Digital Transformation, Futureproof, Leadership, Meaningfulness
As cities, governments, countries and their people gradually ease out of the lockdown period of this global pandemic, I have been wondering how companies and their leadership will re-engage and ramp up their businesses? To be sure, no one has ever been through a...
by Minter Dial | Jun 25, 2019 | Marketing
Think for a second of how you open your email for the first time of the day. If you’re like me, you will scan the inbox and start by looking for the meaningful senders and messages, with a sneak peak on the subject. But before delectating the good emails, I...
by Minter Dial | Feb 26, 2019 | Digital Transformation, Marketing
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
by Minter Dial | Dec 9, 2018 | Health, Minter Dialogue, Podcast
Minter Dialogue with Norm de Greve Norm de Greve is CMO of CVS Health. He’s also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is the Fortune #7 company and was voted one of the most innovative companies...
