by Minter Dial | Dec 9, 2018 | Health, Minter Dialogue, Podcast
Minter Dialogue with Norm de Greve Norm de Greve is CMO of CVS Health. He’s also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is the Fortune #7 company and was voted one of the most innovative companies...
by Minter Dial | Dec 4, 2018 | Leadership, Marketing
I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
by Minter Dial | Apr 24, 2018 | Digital Transformation, Leadership
Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to be the...
by Minter Dial | Mar 15, 2018 | Branding, Politics
The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business,...
by Minter Dial | Mar 5, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Anne Boden Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied...
