I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to be the...
The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business,...
Minter Dialogue with Anne Boden Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied...
Minter Dialogue with Barney Loehnis Barney Loehnis is a thought leader and the Global Digital Leader (CDO) at Mercer, one of the top 10 consultancies in the world. With a mixed background in industry and agency, in Europe, Asia and the US, Barney has great insights on...
How to tag someone on LinkedIn if their name doesn’t come up?
