Minter Dialogue with Melanie Notkin

melanie notkin savvyauntieMelanie Notkin founded a robust and thriving community, called SavvyAuntie. As such, Melanie is a leading voice of a group of women that has $61B in buying power. She’s a national best-selling author having penned SavvyAuntie (2011) and Otherhood, Modern Women Finding a New Kind of Happiness (2014). She’s also a speaker and marketing expert. In this conversation, we discuss how Melanie founded and built up the community, her insights and innovations, tips for marketers wanting to build or approach a community, plus she’s provided us with a scoop.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Melanie Notkin:

Site(s) mentioned:


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Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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