This is the second of four posts on the topic of Transparency. The first post (link here) in this series dealt with transparency on a societal and individual level. This second post deals with the role of the …
Transparency. Whose line is it anyway?
We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. …
How the Internet is Revolutionizing Business Everywhere
Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, …
Brand Building: The importance of Transparency
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series
Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet…
Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of …