We live in an increasingly transparent world, like it or not. In the wake of the SONY hack attack, I have been ruminating about the request by the company for the media NOT to broadcast the private (and embarrassing) emails. …
Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, …
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series
Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role …
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of …