by Minter Dial | Mar 30, 2018 | Branding
The good news seems to be that there is more and more talk about brands needing or having purpose. And I fully believe purpose is a profound force — more than having a great product — in creating long-term value. Yet, the bad news is that, even if many people and...
by Minter Dial | Mar 26, 2018 | Futureproof, New Tech
Caleb and I are delighted to announce that our book, Futureproof, has won the Business Book Award 2018 in the category of Embracing Change. While I was away at SXSW, fortunately Caleb was on hand to receive the award. By all accounts, it was a grand evening. The...
by Minter Dial | Mar 25, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Monique Rhodes Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry...
by Minter Dial | Mar 18, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Peter Shankman Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in...
by Minter Dial | Mar 15, 2018 | Branding, Politics
The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business,...
