by Minter Dial | Jun 18, 2017 | Leadership, Meaningfulness
Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
by Minter Dial | Jun 11, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Robert McIntoshRobert McIntosh is a professional speaker, blogger and all-around authority on wine, known as @thirstforwine. In this conversation, we discuss the state of the wine business and the impact of new technologies. We look at the complex...
by Minter Dial | Jun 6, 2017 | Social Media
I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your...
by Minter Dial | Jun 4, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Tiffany St JamesTiffany St James , digital transformation strategist and international speaker. Tiffany is the former Head of Public Participation for the UK Government and an Executive Director of the British Interactive Media...
by Minter Dial | Jun 2, 2017 | Marketing, Meaningfulness, Social Media
Big business is under siege. The turnover of senior executives has been following in the paths of the troubled results of so many well known brand names. Daily, I read about executives failing and/or being fired. You see big name brands shuttering stores daily and, as...
