by Minter Dial | May 19, 2016 | Leadership
Anyone who was on any of the J Crew’s mailing lists, received an unusual email last month that was signed by the CEO, Millard “Mickey” Drexler.* What strikes me about the note was how personal it feels. Granted there is plenty of corporate messaging...
by Minter Dial | May 17, 2016 | Marketing
The Guardian are hiring.* If you go to The Guardian’s site and right click anywhere on the page “View Page Source,” you will find a page that opens with the following code: We are (creatively) hiring… Under the headline, they write: Ever...
by Minter Dial | May 15, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Chris Palmedo This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, CUNY (City University of New York) School of Public Health. In this podcast, we discuss the rise and importance of social...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | May 10, 2016 | Cyber Security, Leadership
At school (at least in the US), we are taught to aim for 100 out of 100. It seems that grade inflation has made a perfect score far too attainable. It’s a phenomenon that is rife at all higher institutions, including the upper crust schools. In fact, it was...
