by Minter Dial | Oct 27, 2015 | Podcast
Updated April 2020: The new 2020 State of Podcasting is out now. There seems to be a lot of evidence that the podcast* (digital audio file that you can download and listen on your preferred device) is booming. Yet, no one is really sure how many podcasts are there...
by Minter Dial | Oct 25, 2015 | Minter Dialogue, Retail
Minter Dialogue Episode #169 This interview is with Bênoit Clément-Bollée, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, Pop Up Immo is the Airbnb for commercial...
by Minter Dial | Oct 22, 2015 | Branding
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...
by Minter Dial | Oct 20, 2015 | Marketing
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...
by Minter Dial | Oct 18, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #168 This interview is with Leon Ho, the founder of LifeHack.org, a site whose purpose is to share beneficial tips for life to its over 20 million monthly visitors. In this podcast, we discuss Lifehack’s business, its community, and get...