by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...
by Minter Dial | Sep 16, 2015 | Marketing
What makes for a great storyteller? I have to believe it’s an alchemy between talent, content and practice. Like a musician doing repeated scales and arpeggios, it is true that for those who live in close proximity, the practice can also drive one a bit nuts....
by Minter Dial | Sep 15, 2015 | Marketing
In a survey that isn’t exactly quantitative, Indiana University of Bloomington did a survey of 72 people, aged 18 to 34 years old. The purpose of the study was to see the difference in emotional impact between an email and a voicemail message. The results are...
by Minter Dial | Sep 13, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #163 This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also...
by Minter Dial | Sep 11, 2015 | Branding
I needed to use a Google logo in a presentation and wanted to update for the new logo (see right). So, what better circular activity than to google the new Google Logo? To my surprise, it actually took a little rummaging around in Google Images. Here are the results...
