by Minter Dial | Oct 29, 2015 | Leadership
In this hyper connected world, where we are “on” so much of the day, seven days per week, there are some real risks. Sure, there are important business issues with regard to communication and collaboration, but the hidden concern is employee health,...
by Minter Dial | Oct 27, 2015 | Podcast
Updated April 2020: The new 2020 State of Podcasting is out now. There seems to be a lot of evidence that the podcast* (digital audio file that you can download and listen on your preferred device) is booming. Yet, no one is really sure how many podcasts are there...
by Minter Dial | Oct 25, 2015 | Minter Dialogue, Retail
Minter Dialogue Episode #169 This interview is with Bênoit Clément-Bollée, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, Pop Up Immo is the Airbnb for commercial...
by Minter Dial | Oct 22, 2015 | Branding
Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with fake brand building concepts. And the...
by Minter Dial | Oct 20, 2015 | Marketing
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...