by Minter Dial | Feb 11, 2015 | Marketing
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
by Minter Dial | Feb 10, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #132 This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at Bezalel Academy of Arts and Design in Jerusalem. In this interview, we talk about the role and importance of designers in today’s...
by Minter Dial | Feb 6, 2015 | Business
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is...
by Minter Dial | Feb 4, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #131 This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of e.l.f. Cosmetics and Chief Social Media...
by Minter Dial | Feb 2, 2015 | Cyber Security, Marketing, Social Media
The year 2015 is now well under way. It is my strong suspicion that many of those carefully worked-on budgets that marketing teams crafted at year-end are already starting to feel a strain. And I have to believe that a flawed online and digital marketing strategy...