by Minter Dial | Feb 18, 2014 | Leadership
You have to assume that, by now, most Human Resources departments have a keen eye on what is being said about their company (Google alerts, TweetAlarm, etc). One way to know with more or less impunity is via the portal Glass Door. Glassdoor is your free inside look at...
by Minter Dial | Feb 17, 2014 | Retail
Under Armour, founded in 1996 and projected to do more than $2B in sales this year, likes to do things differently. Recently, I chronicled the very original Under Armour storytailing concept in Shanghai, where it’s more story than store. I wasn’t...
by Minter Dial | Feb 12, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #90 This interview is with Karan Behal, founder and CEO of Pretty Secrets, an eCommerce site serving India with lingerie, nightwear, swimwear and more. Aside from being part of the burgeoning movement online, Pretty Secrets is quite the...
by Minter Dial | Feb 11, 2014 | Social Media
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...
by Minter Dial | Feb 10, 2014 | Social Media
Just like the rich kid who gets friends by handing out candy to the other kids in the playground, many large companies focus their resources on buying friends. The ways that brands can now invest in digital marketing has mushroomed. Such activities include:...