Highlights from the HUB FORUM 2013 in Paris

At this year’s Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme.  The theme this year of the Hub Forum 2013 was ROI = Return on Innovation.  For sure, there was a good crowd on hand.  The event was live streamed and...

A perfect Vine video?

On a recent trip to Los Angeles, I visited The Grove — a rather celebrated shopping center, replete with Apple Store and Nike Running store among others. In any event, at the center, there is a fancy fountain that is musically coordinated. Playing with Vine, I...

What does critical mass mean in social media?

As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...

Pin It on Pinterest