by Minter Dial | Aug 27, 2013 | Marketing
As email marketing remains one of the cheapest and most effective digital marketing tools around, you would think that a marketing team might be more inclined to invest in and hire an email marketing specialist than a social media specialist. It remains my...
by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
by Minter Dial | Aug 21, 2013 | New Tech, Responsibility
Where some management is still hanging on to its guarded precepts and habits (reading good ‘ole fashioned books, sticking to the 4P’s of marketing, management by fear and control…), other businesses are running full head of steam. Some teams...
by Minter Dial | Aug 19, 2013 | Marketing
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...
by Minter Dial | Aug 18, 2013 | Social Media
Last year, August 2012, I recorded all the birthday greetings I received via the various channels and posted the details in this article on Myndset. This was not an exercise in self-aggrandisement and/or auto-flattery*. It was to see what and how people are...
