Minter Dial | Minter Dial

One too many – Why the simple route is the right way to go

by Minter Dial | Dec 2, 2013 | New Tech

Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...

Social Retail – Examples around the world of how social media is being integrated into retail

by Minter Dial | Nov 26, 2013 | Retail

The retail space is undergoing a transformation. It’s happening at a relatively slow pace around world, but we are seeing more and more digital tools and devices appearing during the shopping experience. I tend to refer to this trend of digital in...

Gotcha! Why Companies Have To Move Away From The Gotcha Marketing Mindset

by Minter Dial | Nov 25, 2013 | Leadership

It’s a tough world out there capturing new clients. Managers around the world will talk about business in warlike terms: killing the competition, grabbing market share, digging up reserves… It is no surprise that, after years of...

Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)

by Minter Dial | Nov 24, 2013 | Minter Dialogue, Social Media

Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan. I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur and co-founder...

New school versus old school management: who is right?

by Minter Dial | Nov 20, 2013 | Leadership

If Internet has opened up many new opportunities and opened the way for Zuck-style leadership and Googlesque game rooms (see right), the competitive pressures for many senior management teams in “traditional business” seem to encourage a pavlovian return...