by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Mar 4, 2013 | Marketing
WIth my long-time love of words, especially when it comes to translation, I thought about how the French translate the word “timing.” The word the French use is “delai” or “delay.” How ironic! Certain words can have such a way of...
by Minter Dial | Mar 3, 2013 | Minter Dialogue, Podcast
Minter Dialogue #54 This interview is with Adrien Henni, co-founder and chief editor of East West Digital News, an English language media focused on the evolving Russian digital market. He is also advisor to FaberNovel, the innovation consultancy out of Paris....
by Minter Dial | Mar 1, 2013 | Social Media
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even...