Minter Dial | Minter Dial

Interview With Delphine Remy-Boutang, Ex Worldwide Social Media Director For IBM

by Minter Dial | Oct 19, 2012 | Minter Dialogue, Podcast, Responsibility

Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked...

Example of a huge gaffe at the Oxo Tower Bar restaurant

by Minter Dial | Oct 18, 2012 | Marketing

A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...

Is Facebook Earned, Owned and Paid Media?

by Minter Dial | Oct 16, 2012 | Social Media

With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...

Why To Use Influence Measurement Systems Such As Klout, Kred Or Peerindex?

by Minter Dial | Oct 15, 2012 | Branding

To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling...

Does the boss tweet?

by Minter Dial | Oct 12, 2012 | Responsibility, Social Media

I attended the Hub Forum 2012, founded and run by Vincent Ducrey and Emmanuel Vivier, in Paris this week. It’s a grand event, attracting the luminaries of the net in France, the top brass of the French ad agencies as well as some high profile managers in...