Minter Dial | Minter Dial

Interview with Marc Wright, Publisher of Simply Communicate for Internal Communications Professional

by Minter Dial | Sep 21, 2012 | Social Media

Minter Dialogue #33 This interview is with Marc Wright, whom I met recently thanks to my upcoming speaking engagement at the IABC conference in Paris (in October). Based in London, Marc is the founder and publisher of Simply Communicate, which, at its core,...

Who do you need to drive digital in your company?

by Minter Dial | Sep 19, 2012 | New Tech, Responsibility, Social Media

Social Media Director: a five legged sheep? I was interviewed by my friend Noam Kostucki about the viability and profile of someone who can help bring social mediainto an organization. The answer obviously depends on the remit and the organization itself, but it...

Great Face, Shame about the Brain?

by Minter Dial | Sep 18, 2012 | Marketing

The product is king!How to spot a company that isn’t customer centric? Product centric companies have a tendency to believe that they are equally customer centric. The story in the heads of top management goes along the lines of: “Product is King and...

Align, Alert and Absorb for ongoing learning – A digital marketing strategy

by Minter Dial | Sep 14, 2012 | Leadership

Over the last ten years, what are the two most inspiring business successes out there? Great, enduring but how copiable? I would imagine that in a poll, in the Western world in any event, the two most common answers would be Apple and Google. What do you think?...

Brand Latency: How to know if your brand has staying power?

by Minter Dial | Sep 12, 2012 | Marketing

Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....