by Minter Dial | May 10, 2012 | Social Media
I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social...
by Minter Dial | May 8, 2012 | Social Media
In my former life at L’Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well...
by Minter Dial | May 7, 2012 | Politics
We are in changing times (once again) and I must say that the picture reminds me of the grey and rainy may day (ie. help!) we are having in London (au Secours #RadioLondres), on this Monday, May 7, 2012. As of today, we now have: Hollande in France, voted in by 51.7%...
by Minter Dial | May 6, 2012 | Responsibility, Social Media
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
