Minter Dial | Minter Dial

Management skills behind the brand: social attitude

by Minter Dial | Dec 6, 2011 | Social Media

Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still...

The land of Digital Marketing: Virtual Reality or Really Virtual

by Minter Dial | Dec 5, 2011 | Mobile

Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined. They hold dear the job description and want orderly reporting structures. For these people, living...

Digital Marketing Rules: two nil!

by Minter Dial | Nov 30, 2011 | Social Media

Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for...

9 1/2 reasons why you should NOT get into social media?

by Minter Dial | Nov 28, 2011 | Social Media

Everyone’s talking about it! So, why not to jump into digital media marketing?As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s...

Piece de Resistance – the 2011 film of “what if…”

by Minter Dial | Nov 25, 2011 | Entertainment

What if the war went wrong? I was lucky enough to be invited to attend the premiere of Resistance, a new film with Michael Sheen and Andrea Riseborough, directed by Amit Gupta and based on the novel, Resistance by Owen Sheers. The story is fictional and is based on...