by Minter Dial | Dec 19, 2011 | Marketing
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see...
by Minter Dial | Dec 15, 2011 | Social Media
Money … and time Time & Money are needed With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is...
by Minter Dial | Dec 13, 2011 | Marketing, Responsibility
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...
by Minter Dial | Dec 9, 2011 | New Tech
Blend your Marketing Putting marketing into the blender As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is...
by Minter Dial | Dec 8, 2011 | Branding, Internet of Things
Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...