Minter Dial | Minter Dial

Kick butt ad, literally

by Minter Dial | Feb 24, 2011 | Marketing

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

The value of a Facebook friend, ROI and Return on Interactivity

by Minter Dial | Feb 23, 2011 | Social Media

As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...

Oil Companies Should Think like Technology Companies

by Minter Dial | Feb 22, 2011 | Branding

Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Myndset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]?...

The Death Of The Music Industry

by Minter Dial | Feb 19, 2011 | Business, Entertainment

via businessman.com A graphic display of the state of the music industry created by Bain…. What it speaks to is the head-in-the-sand approach that the industry had as a whole as the internet wave took over, reaching its peak in 1998. Technical chart readers will...

Digital Education for kids: Take responsibility of your online reputation

by Minter Dial | Feb 17, 2011 | Education, Responsibility

“Exposed” is a very well crafted 10-minute video, launched just this past February 8th, 2011, that shows the wickedly fast way one’s life can get turned upside down by one unwise action. Out of a seemingly innocent act of sharing a photo with...