by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...
by Minter Dial | Jan 9, 2010 | Social Media
Nice and concise set of learnings on how brands should use Facebook — and it comes with the brands concerned. 15 Facebook Learnings from the top 50 brands View more presentations from Axon Alex (from Slideshare)
by Minter Dial | Dec 10, 2009 | Business, Social Media
Attended the LeWeb Conference 2009, organised by Loic Lemeur and his wife, Géraldine, on December 9-10, 2009. I collected my top nine thoughts which I am delivering in three separate postings. This is the second of three (here is the first one). 4. The human...
by Minter Dial | Dec 10, 2009 | Social Media
Attended the LeWeb Conference 2009, (the 6th such event), organised by Loic Lemeur and his wife, Géraldine, on December 9-10, 2009. Le Web Paris 2009In a series of 3 posts, I am going to comment on the top nine (for two thousand and NINE) things that I captured at...
by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...