by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...
by Minter Dial | Aug 11, 2010 | Social Media
In a great post titled “Why Executives HATE Social Media” from the executives at DemingHill, we get an unfiltered viewpoint – straight from the executives – on why they hate social media, but could eventually learn to love it. It’s an...
by Minter Dial | Jul 31, 2010 | Education
How often have you attended a training seminar and left thinking “that was great… but was it really worth it?” In my experience, here is, broadly, what happens in a typical 2-day off-site seminar: Much harried and run down from an exhausting...
by Minter Dial | Jul 29, 2010 | New Tech
Volvo Logo Sex Symbol In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the...
by Minter Dial | Jul 25, 2010 | Social Media
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
