Top 6 reasons why NOT to join Facebook

I recently put this presentation up on Slideshare, entitled the “Top 6 Reasons Why NOT to Join Facebook.”   Thought I’d post it here too.  The original presentation (in Keynotes) comes with some fun animations and is set to a song I co-wrote with an...

Brand Building: The importance of Transparency

Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...

Marmite – Mar-Mighty? Love it or Hate it?

Marmite is required taste.  For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral.  This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...

Women’s Day 2010 – The French Equilibrium

In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons...

WikiLeaks: Wicked or Wonderful leaks?

WikiLeaks is one  of the most riveting initiatives (read: ongoing battles) on the Internet and is putting a new spin on the transparency-anonymity debate.  The Sunshine Press, which runs WikiLeaks, is an non-profit organization funded by human rights...

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