by Minter Dial | Apr 19, 2010 | Social Media
Following on the heels of the post “Why NOT join Facebook” which I posted on Slideshare a week ago, I have created its antidote, “Top 5 reasons why businesses should use Facebook.” Using the same style, it is posted only as a static...
by Minter Dial | Apr 9, 2010 | Social Media
I recently put this presentation up on Slideshare, entitled the “Top 6 Reasons Why NOT to Join Facebook.” Thought I’d post it here too. The original presentation (in Keynotes) comes with some fun animations and is set to a song I co-wrote with an...
by Minter Dial | Mar 21, 2010 | Marketing
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...
by Minter Dial | Mar 18, 2010 | Marketing
Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...
by Minter Dial | Mar 9, 2010 | New Tech
In Paris, yesterday, I attended a conference hosted by the MEDEF (the union of employers in France), where the ORSE (Observatory of Societal Responsibility in Enterprises) was promoting among other things the arrival of a new book, « Patrons...