by Minter Dial | Mar 11, 2009 | Entertainment
Which tastes better: organic or conventional food? This Hammy the Hamster Goes Organic video (and especially the out-takes further below) is bound to produce a smile. And, if you are sensitive to the quality of the food you eat, then you could find the experiment of...
by Minter Dial | Mar 9, 2009 | Social Media
Friends, Romans and World Citizens, Lend me Your Ears…. Some INSEAD classmates, at VoiceCorp*, have launched a new service (just a month old) called ReadSpeaker: a way to listen to online content read out loud. I have added the new function to this blog...
by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Mar 6, 2009 | Marketing
This morning, I was piling through some old notes from a lecture I attended with Professor Miklos Sarvary at INSEAD, and this led me to plunge into the story of RCA whose 70-year tale is very rich. There is a great timeline available on NationMaster. RCA is a...
by Minter Dial | Feb 22, 2009 | Marketing
Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long?Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l’Etoile /Charles de...