Big city living – the big not-so-easy

Having spent basically all my life living in big metropolitan centres around the [western] world, I am prone to wax on about their long vaunted advantages: cultural centre, variety of people, business opportunities, anonymity, blah blah blah. Then there are the...

The name game

Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of...

Ipod – old fashioned marketing

I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...

NYC Presidential Race (courtesy Freakonomics)

I found refreshing, as a pseudo New Yorker, this blog by Freakonomics duo, Levitt & Dubner, on the possibility of having three of the US Presidential candidates coming from New York: H Clinton (D), Giuliani (R) and Bloomberg (Independent)…! When you know...

Nice airport

If only for the English sounding name of this city, Nice might well have been named the City of the English. As it stands, we have the pre-eminent Promenade des Anglais. Yet, flying Easyjet, the French crew spoke of “boarding” instead of...

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